ID); $title = get_the_title(); if(!is_feed() &&!is_home() &&!is_page()) { $ content = $content. ' twitter.com/share".">
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Essay Facebook And Twitter Buttons

 

Would you like to add Facebook share buttons to your PDF documents?

Last week, I showed you how to add retweet buttons to your PDF. Today, I am going to show you how to add Facebook share buttons to your PDF documents.

A facebook share button can be usually found on blog posts, website pages, etc. These buttons make it easy for you to share content on facebook. The same button can be added to a PDF to increase the number of facebook shares you receive. They also have the many benefits that the retweet buttons provide to PDFs. So make sure you add facebook share buttons along with your retweet buttons to your PDFs, so that you get many social shares not only on twitter, but also on facebook.

The step by step instructions below will teach you how to add facebook share buttons to your PDF Documents:-

1. Create Facebook Share Button: The first thing you have to do is create a facebook share button. You can create a fancy button with the help of your designer or illustrator or you can create a simple button with basic design skills. All you need is a blue coloured button with, “f-share” or “Facebook-share” written on it. You could also have a message like, “Click here to share on facebook” on the button.

I created the above button by using the easiest of methods.

2. Format Your Document and add the Button: You need to make space in your files, so that you can add the button to your document. You should normally make some space at the beginning or at the end as that’s where you add the buttons usually. You can also make some space somewhere in between and add another button there.

After you have made enough space add your button to your document.

3. Convert the PDF: After you finish adding your buttons to your document, convert it into a PDF. You could do this by visiting the Adobe website and subscribing to a plan or by using software like doPDF.

4. Create the URL: You need to create the URL; the URL that is directly added to the image, so that when you click on the image your PDF can be shared. You could normally use the URL of the landing page of the document instead of the URL of the PDF in your message as this can help increase your website traffic and also provides an opportunity for you to explain what your PDF contains.  More information on the benefits of linking to your landing page can be found on this post.

The URL should consist of the URL https://www.facebook.com/sharer/sharer.php?u= followed by the URL of your landing page. For e.g. the URL for the landing page for my document is http://socialmarketingwriting.com/subscribe/ therefore I should add the URL https://www.facebook.com/sharer/sharer.php?u=http://socialmarketingwriting.com/subscribe/ to my image.

To make sure this URL works; add it to your address bar of your browser and check if it works. If it opens up in your facebook account asking you to share the page then your URL is working.

You could also shorten your URL if you want to by using software like bit.ly. This will help you track the number of clicks your URL button gets. You can also track the countries and the times at which your URL gets clicked with bit.ly.

5. Add a hotlink to the facebook share button in your PDF document: Using Adobe Acrobat Pro you can add hotlinks to images in PDFs. You can take advantage of this feature and add the above URL you created to the image in your PDF. After you add your URL, your button will be ready for action, and when anybody clicks on it, it will share your page.

First thing you need to do is open your PDF in Adobe Acrobat Pro. After opening, it go to the right side bar of the document and click on tools, then on content and finally on link. When you choose link; the link tool will come into action, using this tool, select your facebook share button.

As soon as you finish selecting the facebook share button, the create link box will open up; here you choose the link type as invisible triangle, the Highlight style as none and the link action, “open a web page”.

After you have made your selections click next and the link box will open up. In this box there’s a single field where you need to enter the URL you created and click OK.

That should create your PDF button. Now repeat the same process on all the other facebook share buttons in your PDF and save your document. All your facebook share buttons should be active after you follow this process.

Now every time someone enjoys reading your document they will share it with their fans and friends and this could get you many readers and eventually; clients.

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Hope this helps you get many facebook shares. Have you ever tried this method before? Has it helped you receive many shares? Please leave your comments in the comments box below?

Mitt Ray is the CEO and Director of Social Marketing Writing and Imittcopy. He is also the author of the book White Paper Marketing. Connect with him on Twitter, Facebook, Google+  and Linkedin.

About Mitt Ray

Mitt Ray is the Founder of Social Marketing Writing. Connect with him on Instagram.

Filed Under: Articles, Content Marketing, Facebook, Inbound Marketing, Social Media, Social Media TipsTagged With: add facebook share button to pdf documents, content, Facebook, facebook features, facebook share, facebook share buttons, inbound marketing, marketing, pdf, pdf facebook, small budget, small business, use facebook, white paper

A great tactic to get more social shares on your Kickstarter campaign is to add calls to actions (CTA) for major social media accounts. In this post, we will provide free, downloadable CTA templates and show you how to upload them to your campaign.

I first saw Pebble using these CTAs on one of their campaigns. Pebble is frequently looked up to for launching some of the best Kickstarter campaigns.

The social media CTA’s are shown on the campaign page and when clicked users are asked to share the campaign.

Download CTA Images

You can download Facebook and Twitter CTAs templates here. If you are making your own, be sure you optimize your Kickstarter images. The most important thing to remember is for full-width images you want the images to be 680px wide. If you don’t have photoshop, you can use Canva to create your Kickstarter graphics.

The images can be downloaded here: Kickstarter Social Share Images.

Create Links for the CTAs

Once you have downloaded the files, you need to create specific campaign links that we can use to prompt the user to share and track how many shares were created. We have previously outlined tools to help increase social shares.

For this example, we are going to use Share Link Generator for the links and Bit.ly for link tracking.

Create Share Link

You can go to Sharelinkgenerator.com to create the links. Using the Facebook section, add the link to your Kickstarter campaign in the top section. Then click ‘Create the Link!’. The ‘URL only’ is the URL text that you will copy.

You should test this link by copying and pasting into your browser. It should prompt you to share the page on Facebook.

For Twitter, you need to add the copy that you want to show by default in the ‘Your awesome tweet’ field. The prompt prepares a tweet for the user including the content you write in this section. If you want, you can tag yourself by using @yourtwitterhandle.

You can test this link by copying and pasting the URL-only link in a browser window.

Create tracking link with bit.ly

There are multiple tools you can use to increase social shares on Kickstarter, but Bit.ly is on that’s popular and easy to use. You set up a free account on Bitly.com

Once you create an account, you will be sent to the main dashboard where you can create links.

Take the link that we created on Share Link Generator and click ‘Create Bitlink’ button in the top right-hand corner. Then paste that link in the ‘Paste Long URL’ section.

Then, click the “Create” button at the bottom the page. You will then be sent back to the main dashboard where you can see both the long and shortened Bit.ly link versions. The shortened link is the one you will want to use for linking to your campaign page in the next step. (It can be useful for other promotions, as well).

This link allows you to track how many people clicked the link. To test that the links work, paste the link in your browser. It should take you to your campaign page. Once loaded, check the statistics on the Bit.ly dashboard. The total clicks should increase to 1. Complete this step for both the Facebook and Twitter links.

Add CTAs to Your Kickstarter Campaign

Once you have downloaded the CTA image files, you need to upload them to your Kickstarter campaign page. Then, you need link the images to direct to the two newly created Bit.ly links. If you use the other link (the long URL link), you can’t track how many people clicked on the CTA.

Navigate to the project description section and click the image button on the editor. It’s right between the video camera and music note icons.

Once you upload the image, you will be prompted to add a caption or URL (e.g. Click-through link). You don’t need to enter a caption and we don’t recommend it. You do need to add your shortened Bit.ly link. Of course, make sure you copy the Facebook link for the Facebook CTA and the Twitter link for the Twitter CTA.

Once you insert the image, you can see how it will look on your campaign by going to the preview view. You can always preview your campaign using the preview button at the top of the page.

Test out the links from the preview view by clicking on the CTAs. We also recommend adding a bit of text before the share CTAs.

Track Success

You can follow the success of these CTAs using the dashboard on Bit.ly. These CTAs will help your campaign get more social shares.

Social media is one of the most important ways to get more backers on your crowdfunding campaign. Let us know how successful these share tools were by adding your thoughts in the Comments section below.

Harris Roberts

Harris Roberts is an award-winning entrepreneur, journalist, and investor. He is a columnist for FundBeam where he writes about tech, art, and design. He previously worked as Director of Accounts at Figmints a boutique creative agency. He lives in Providence RI.

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